Saturday, April 19, 2008

I've been missing because of this advert class

Anyway, yesterday was the last class, last presentation. I feel kinda sad that my uni life is coming to an end. It was tiring but fun, fulfilling. But its ok, i think the next chapters are going to be fun and tiring too. So i will look forward to the future.

And this is what i've been busy with.

This semester, we were assigned group members (an agency) and client. We chose Snapple as our client and this is our agency name, OOTBox, (out of the box). This is our company logo:
Our company picture:

Conducted market research for beverage industry and trends. Had useful information. Anyway, we came in first for market research!

We also came in first for Print ad! So the assignment was a test of our copywriting skill. Using the same image, create an ad for the mass market and the upscale market. We did a 2 page ad, since we had nooo budget constraint.

Mass Market, Juice Magazine;


Upscale Market, Vogue:

We attached a cap with snapple gushing out of the lid. So readers can pull the cap in and out. For the mass market, we added perforated holes. So this is how our ad looks like.
Our TVC builds on the print ad idea:
We did radio ad, which i will upload later.

Website. We created a mascot for our company and did a stop motion animation.

We did a spoof on next top model too.

Anyway, we won the most creative agency and the best agency!!!!!!!! So happpy!!!!!! Something i was aiming for, so i'm happy. =)

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